Net shop and modern humans

There has been an increase in those who have to shop on the Internet using the Internet shop.
Until a decade ago, issues such as security and fraud has been widely covered because, I would have been many people who have declined to use the net shop.
Net shop that can be used with confidence has increased in modern times.
In some surveys have experience of more than 90% of people using the net shop indeed.
It seems there are many people who want to become the owner of the net shop.
Because I would think you can become the owner, even one person, the more people to make this online shopping only, and do not be able to make a profit too.
However, the reality is not so simple.
All of the net shop is because not enough has been to raise the profit.
While you will be able to easily access the Internet has become easy comparison with other shops.
There are a lot of sites selling price per net shop are displayed as a list.
In other words, if you try to trade in commodity prices, will be quite tough business.
I It is important to clarify whether you want to target what the user as the owner.
I'm not that much items are accepted by all ages.
I can say if you are an assortment, and the key to narrowing down the ages and interests of consumers will increase sales.
Is not confined to online stores, these points are the same as the general business concept.